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TV & Cinema Research-based review

Samsung S95H (65-inch)

A Superb Picture With One Awkward Design Choice

The Samsung S95H produces a bright, colourful picture that remains easy to watch in daylight. Its gaming support is excellent, but the new frame and feet make this expensive television less elegant than expected.

Independent evidence checkedAbout 4 minutesReviewed 8 August 2026
Our verdictOne of the best bright-room televisions, but the price and design demand careful thought
Read the 60-second verdict
Samsung S95H 65-inch television shown from the frontImage: UKTechExpert illustration
93/100

Performance

67/100

Value for money

Start here

The 60-second verdict

The Samsung S95H is one of the strongest televisions we have researched for a bright family living room. Independent testing found unusually vivid colour, excellent control of reflections and deep-looking dark scenes. Fast games also feel immediate and smooth. The surprise is not the picture but the physical design: Samsung has replaced the tidy central stand and separate connection box with two feet, a wider frame and sockets on the television itself. The built-in sound is clear and well placed, although a picture this good still deserves fuller sound. At £2,999 for 65 inches, the S95H is exceptional rather than essential; its price makes sense only when daytime viewing and premium gaming matter as much as films after dark.

Our verdictOne of the best bright-room televisions, but the price and design demand careful thought

What it gets right

  • Very bright and colourful without making skin look unnatural
  • Reflections from windows and lamps are kept under excellent control
  • Dark films retain strong contrast and convincing depth
  • Games respond quickly and move smoothly
  • Voices are clear and sound follows the action well

The compromises

  • The wide silver frame may distract from the picture
  • Two plastic feet feel less premium than the previous central stand
  • The most hidden detail can disappear in very dark scenes
  • A soundbar is still worthwhile for a fuller film experience
  • The launch price is difficult to justify for many households
Is it right for you?

Buy it—or leave it?

Buy it if…
  • Your room has large windows or bright lamps
  • You want a premium television for films, sport and games
  • You connect several modern games consoles or a gaming computer
Skip it if…
  • You want the cleanest and most discreet television design
  • You mainly watch in darkness and can buy last year's flagship for much less
  • You expect room-filling film sound without adding speakers
Compare before you buy
Your next step

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01Ready to buy

Check today’s price

£2,699 for 65 inches

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02Compare before buying

Compare the 2026 Samsung OLED range

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The full review

What it is actually like

Open any section for the detail behind our verdict.

01The picture in daylight

TechRadar found that the S95H becomes bright enough to keep colour and detail alive in a well-lit room. The screen also softens reflections very effectively, so a window or lamp is less likely to sit across the programme. A brighter picture setting works better during the day than the most faithful film setting, which can look subdued when sunlight fills the room.

02Films and television at night

Dark scenes have excellent depth, bright lights stand out and fine textures remain crisp. There can be a small loss of detail in the very darkest parts of a scene, but it does not undo the overall quality. Motion normally looks natural in films and sport rather than artificially smooth.

03Games

This is a particularly strong choice for a household with several games machines. Every main connection can handle the smoothest picture available from current consoles, and the television reacts almost immediately to a button press. A powerful gaming computer can also take advantage of the extra smoothness the screen offers.

04Sound

Speech stays clear, effects appear to come from the correct part of the screen and the speakers produce more bass than many thin televisions. The sound can also spread wider than the screen. It is good for normal viewing, but a separate sound system still gives films the scale that this picture deserves.

05Design and daily use

The S95H is slim, but its new silver border is wider and more noticeable than expected. The move to two plastic feet also feels like a step backwards from the previous central stand. Connections now sit on the back of the screen, which is simpler for some people but less tidy when the television is mounted on a wall.

What should you pay?

Price and value

The checked price for the 65-inch S95H is £2,999. Compare that exact size, because smaller models can make an offer appear much cheaper. The S95H earns a premium through its bright-room picture and gaming flexibility, but last year's flagship may be the wiser purchase when heavily reduced.

Price last checked 17 August 2026

This price check is more than two weeks old. Use the retailer link for the latest price; this review is temporarily excluded from the buying finder until the price is refreshed.

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Living with it

Who will notice the difference?

1

A bright family living room

This is the strongest reason to choose it: reflections are subdued and the picture keeps its colour during the day.

2

Several games consoles

Four fully capable connections avoid cable swapping and give every current console a smooth, responsive picture.

3

A design-led room

See the frame and feet in person first. The picture is premium, but the new appearance will divide opinion.

Before you decide

What else should you consider?

The S95H belongs among the best premium televisions available. Its clearest advantage is the combination of a very bright picture, excellent reflection control and first-class gaming. Buyers who watch mostly after dark may get nearly as much enjoyment from a discounted older flagship, while buyers who care strongly about furniture and wall-mounting should inspect Samsung's new design before ordering.

How we reached the score

Our review process

We based this conclusion on TechRadar's full independent review and test results, then used Samsung UK only to confirm the exact 65-inch model and connections. The detailed measurements remain behind our performance score. The public review explains the differences a person will notice in a real room.

Read our editorial standards
Evidence

Sources used for this review