SamsungTV & cinemaResearch-based
Samsung S95F (QE65S95F)
A 65-inch OLED TV that stays clear in a sunny room because reflections are kept under excellent control. Some dark details can disappear during films watched at night.
Samsung S95F or LG G5?
Samsung's S95F and LG's G5 are the two standout 2025-generation flagship OLEDs — we compare brightness, Dolby Vision support, gaming features and price to help you pick between them.
The short answer
If you want the more effective anti-glare screen for a bright living room, the S95F remains our pick. If Dolby Vision support and the higher measured peak brightness matter more, the G5 is the stronger fit — What Hi-Fi?'s re-tested verdict called it 'a stunning television and a surprising leap forward for OLED TV technology' once its early Dolby Vision software issues were fixed. Compare current retailer prices before deciding because both models have moved below their launch prices.
Which one is for you?
SamsungSamsung S95F
Choose it if Your living room has large windows or bright lamps
£3,399 RRP · 65" modelPrice recorded · 12 October 2026
Manufacturer product image · LGLG G5
Choose it if Film viewing is a major reason for upgrading
£3,299 RRP · 65-inch modelPrice recorded · 12 October 2026
The differences, made clear.
All comparisons| What matters | Samsung S95F | LG G5 |
|---|---|---|
| Peak HDR brightness (measured) | 2,132 nits (Filmmaker Mode, TechRadar) | Stronger here2,268 nits (Filmmaker Mode, TechRadar) |
| Dolby Vision support | No — HDR10+ only | Stronger hereYes, plus HDR10 and HLG |
| Anti-glare / bright-room performance | Stronger hereOLED Glare Free 2.0 matte screen; TechRadar's preferred 2025 OLED for bright rooms | Strong brightness, but visible mirror-like reflections remain in bright conditions |
| UK price context (65-inch) | About £1,879 when checked on 28 July 2026; £3,399 at launch | £3,299 at launch; check the current retailer price |
| Gaming features | 9.4–9.5ms measured input lag, 4K/165Hz, VRR on all 4 HDMI 2.1 ports | 4K/165Hz, VRR and Game Optimiser on all 4 HDMI 2.1 ports |
| Built-in sound | Stronger here4.2.2-channel, 70W, Object Tracking Sound+ | Clear enough for everyday TV, but What Hi-Fi recommends a separate sound system for films |
A stronger result in one row does not make a product the right choice for everyone. Recorded price details are from the source review snapshot; live prices show their checked time.
The sources behind this advice
Read the original information and testing.
OUR REVIEWS
Read our full reviews.
SamsungManufacturer product image · LGTV & cinemaResearch-based
LG G5 OLED
The LG G5 is a 65-inch OLED TV for film fans and demanding gamers, pairing deep OLED blacks with LG's Brightness Booster Ultimate and four HDMI 2.1 ports. Check whether you are buying the wall-mount or stand package.
Manufacturer product image · Samsung UKTV & cinemaResearch-based
Samsung S95H (65-inch)
Samsung's flagship 65-inch OLED TV: very bright, colourful and easy to watch in daylight thanks to its Glare Free screen, with four 165Hz HDMI ports for gaming. The frame and feet are less elegant than expected.
Manufacturer product image · LGTV & cinemaResearch-based
LG G6 OLED (65-inch)
LG's flagship 65-inch OLED TV, with a flush Gallery design, a bright screen and reflection control aimed at daytime viewing. What Hi-Fi? gave the 65-inch model five stars, but the price is high.
UKTechExpert editorial illustration · not a product photographTV & cinemaResearch-based
Panasonic Z95B (65-inch)
A 65-inch tandem OLED TV with very accurate film pictures and a 170W Technics-tuned speaker system, good enough to delay buying a soundbar.
UKTechExpert editorial illustration · not a product photographTV & cinemaResearch-based
Sony Bravia 9 II 65-inch
A 65-inch TV with an RGB LED backlight instead of OLED. It is very bright with strong colour and Sony's careful processing, but it costs £3,499 and has only two top-speed gaming ports.