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TV & Cinema Research-based review

Samsung S95F (QE65S95F)

Brilliant in Bright Rooms, but Not Perfect at Night

The Samsung S95F is one of the easiest premium televisions to watch in a sunny room. Reflections are kept under excellent control, although some dark details can disappear during films watched at night.

Independent evidence checkedAbout 4 minutesReviewed 24 August 2026
Our verdictOur bright-room favourite, with small compromises after dark
See why
Samsung S95F OLED TV on a stand, showing its slim profileImage: Samsung
92/100

Performance

79/100

Value for money

Start here

The 60-second verdict

The S95F solves a problem that affects many expensive televisions: reflections. Independent reviewers found that its screen remains clear when daylight or lamps would normally distract from the picture. Films still have rich colour and deep-looking dark scenes, games feel quick, and the built-in speakers are better than most. It is not perfect. The darkest parts of a film can lose fine detail, the special screen finish slightly softens the picture, and Samsung leaves out a film-picture format supported by many rivals. At about £1,879 for 65 inches, it is the strongest choice for a bright living room, not automatically the best choice for watching films in complete darkness.

Our verdictOur bright-room favourite, with small compromises after dark

What it gets right

  • Excellent control of reflections from windows and lamps
  • Rich colour and deep-looking dark scenes
  • Games respond quickly and move smoothly
  • Built-in sound is stronger than on most slim televisions

The compromises

  • Fine detail can disappear in the darkest film scenes
  • The anti-glare finish slightly softens very fine picture detail
  • Some films use a picture format this television does not support
  • Catch-up programmes are spread across separate broadcaster apps
Is it right for you?

Buy it—or leave it?

Buy it if…
  • Your living room has large windows or bright lamps
  • You watch a mixture of films, sport and games
  • You want good sound before adding a soundbar
Skip it if…
  • You mainly watch films in a completely dark room
  • You want every common film-picture format supported
  • You already own a recent premium television and expect a dramatic upgrade
Compare before you buy
Your next step

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01Ready to buy

Check today’s price

£1,899 (65" model)

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02Compare before buying

Compare the Samsung S95F with the LG G5

See how these flagship OLED televisions differ for bright rooms, films, gaming and value.

Compare the Samsung S95F with the LG G5Free UKTechExpert guidance
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The full review

What it is actually like

Open any section for the detail behind our verdict.

01Is the Samsung S95F good in a bright room?

Yes. This is the S95F's special skill. TechRadar, What Hi-Fi? and RTINGS all found its anti-glare finish unusually effective. A bright window or overhead lamp is far less likely to appear as a clear reflection across the programme. The picture also stays bright enough for sport and daytime television without closing the curtains.

02Is the Samsung S95F good for films at night?

Yes, although it is better suited to bright rooms. Dark scenes look deep and colours remain rich, but two review teams noticed that the very darkest details can disappear into black. A picture setting can recover some of that detail. The screen finish that works so well during the day can also make the finest picture detail look slightly softer in a dark room.

03Is the Samsung S95F good for gaming?

Yes. A PlayStation, Xbox or gaming computer feels quick and smooth on this television. All four sockets can handle modern consoles, so a household with several devices does not have to keep swapping cables. The first setup needs a little care, but it is a strong television for keen players once that is done.

04Does the Samsung S95F need a soundbar?

Not for normal viewing. Voices are clear and the sound follows the action more convincingly than it does on many thin televisions. At high volume it can become strained, so film fans who like a large, powerful sound should still plan for a soundbar.

05Does the Samsung S95F include UK catch-up apps?

Yes. The main streaming services and individual UK broadcaster apps are available. The inconvenience is that there is no single place bringing all free catch-up programmes together. You can still watch BBC, ITV and Channel 4 programmes, but you may move between more apps than on some rival televisions.

What should you pay?

Price and value

The 65-inch Samsung S95F was about £1,879 when checked. It launched at a much higher price, so older reviews may quote figures that no longer reflect what shoppers actually pay. Compare the exact 65-inch model and remember that prices can change quickly as its replacement reaches shops.

Price last checked 17 August 2026

This price check is more than two weeks old. Use the retailer link for the latest price; this review is temporarily excluded from the buying finder until the price is refreshed.

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Living with it

Who will notice the difference?

1

A bright family living room

The excellent anti-glare screen keeps television, sport and games clear without making everybody close the curtains.

2

Modern console gaming

Quick response, smooth movement and four suitable sockets make it easy to connect several gaming devices.

3

A dedicated dark cinema room

The picture is still excellent, but a glossier rival may preserve slightly more fine detail in the darkest scenes.

Before you decide

What else should you consider?

Several premium rivals can look slightly brighter or preserve more detail in a dark room. Samsung's advantage is more practical: this television is much easier to watch when windows and lamps reflect in the screen. Choose it for the room you actually have, not because one laboratory figure is larger than another.

How we reached the score

Our review process

We compared independent findings from RTINGS, TechRadar, What Hi-Fi?, Expert Reviews and FlatpanelsHD. Their detailed measurements remain behind the performance score. The public review translates the points on which they agreed—reflection control, dark-scene detail, gaming and sound—into what a buyer will notice at home.

Read our editorial standards
Evidence

Sources used for this review