Our verdict
The Panasonic Z95B is an OLED TV: each pixel makes its own light and can switch fully off, so dark scenes look properly black. It uses a tandem screen, which is designed to reach higher brightness than a standard OLED. Panasonic's restrained processing, the HCX Pro AI Processor MK II, keeps films looking natural rather than over-sharpened. The 170W speaker system, tuned by Technics and supporting Dolby Atmos, was found unusually capable by independent reviewers, so you can put off buying a soundbar. The compromise is gaming: only two of the four HDMI sockets carry the full high-frame-rate features. It runs Fire TV. The 65-inch model was £2,199.99 at our 1 August 2026 check.
Buy it if
- Films and accurate picture quality come first
- You want unusually strong built-in sound
- You want wide HDR format support for streaming and discs
Skip it if
- You have several games consoles and other devices that need full-bandwidth HDMI 2.1 sockets
- You dislike Fire TV
- You already have a separate audio system
How it would fit your home
Film-first living room
Accurate processing, strong contrast in dark scenes and wide HDR support make it an excellent match for film fans.
A TV without a soundbar
The 170W speaker system is strong enough to change whether you need a soundbar at all.
Multiple consoles plus a soundbar
With only HDMI 1 and 2 carrying the full high-frame-rate features, and one of them also used for a soundbar, the layout becomes restrictive.
The details, in plain English
Picture quality
Independent tests praise the Z95B for rich, controlled colour, crisp detail and near-black handling. It is an OLED, so each pixel can turn off completely for deep blacks, and the tandem screen and cooling are meant to add brightness without losing that black. Panasonic's HCX Pro AI Processor MK II handles the picture. The TV supports several HDR formats (HDR is high dynamic range, which keeps bright and dark detail together), so it does not force you to choose one. Accurate modes may need adjusting in a bright room.
Gaming and motion
The TV supports variable refresh rate (VRR), which matches the screen to a game's frame rate to stop tearing, plus G-Sync compatibility and Panasonic's Game Mode Extreme. The catch: only HDMI 1 and 2 carry the full high-frame-rate features, and HDMI 2 is also the socket used for a soundbar. If you own two consoles and a soundbar, you will need to plan which device goes where. LG's G-series offers four gaming-ready inputs.
Sound
The Z95B has a 170W speaker system with seven channels plus a woofer, tuned by Technics and supporting Dolby Atmos. Watts show how much power the speakers have, and 170W is high for a TV. Independent reviewers found dialogue clear and the sound large in scale, enough to delay a soundbar purchase. If you already own a good audio system, you will pay for speakers you do not use.
Living with it
The TV runs Fire TV, which puts streaming apps and Alexa at the centre of the home screen. Some households will find that convenient and others promotional. The central swivel stand is practical, letting you turn the screen slightly towards the seats. The 65-inch model is the one priced at £2,199.99; a cheaper 55-inch version is a different product.
Strengths and drawbacks
What it does well
- Very accurate picture and strong contrast in independent tests
- Tandem OLED screen: bright, with deep blacks
- 170W built-in speakers with Dolby Atmos: strong enough to change the soundbar decision
- Wide HDR support, so you are not forced to choose one film format
- G-Sync compatibility and Game Mode Extreme for gaming
What to watch out for
- Only two full-bandwidth HDMI 2.1 sockets (HDMI 1 and 2), so a multi-console setup needs planning
- Fire TV can feel cluttered and promotional
- Expensive, at £2,199.99 for 65 inches
- Accurate picture modes may need adjustment in a bright room
LG's G-series offers four gaming-ready inputs, Samsung's S95F is excellent in bright rooms and Sony's Bravia 8 II has refined processing. Panasonic stands out for film accuracy, wide HDR support and serious built-in sound, but only if two full-bandwidth HDMI sockets are enough for you.
Make the Panasonic Z95B easier to live with
Add-ons that answer a drawback we named above. Check compatibility with your exact model before buying.
Solves: only two full-bandwidth HDMI 2.1 sockets (HDMI 1 and 2), so a multi-console setup needs planning
Cable Matters 4-Port 8K HDMI Switch, product ID 103101 Not yet reviewed by us
Shares a remaining suitable HDMI input between consoles or boxes, reducing cable swapping when the TV has too few suitable sockets.
Check first: Connect soundbar eARC directly to the TV.
Alternatives we have reviewed
| Product | Our verdict | Price | Buy |
|---|---|---|---|
 Panasonic Z95B (65-inch) (this one) | One of the best film-first OLED TVs, especially if you value built-in sound, but only two of its four HDMI sockets suit games consoles. | £2,999RRP · 65 inches, RRP recorded 12 Oct 2026 | Check price |
 Hisense UR9S (65-inch) | A convincing first practical RGB Mini LED TV, strongest for bright HDR films and high-frame-rate PC gaming, less so for dark-room purists. | £2,999RRP · 65 inches, RRP recorded 12 Oct 2026 | Check price |
 Sony Bravia 8 II (65-inch) | A film-first OLED for people who value natural picture processing and clear built-in sound, provided you do not need more than two full-spec gaming ports. | £2,999RRP · 65 inches, RRP recorded 12 Oct 2026 | Check price |
 LG G6 OLED (65-inch) | An outstanding OLED for brighter rooms, backed by independent testing, for people who want a flagship picture in daylight. | £2,999.99RRP · 65 inches, RRP recorded 12 Oct 2026 | Check price |
Not sure it is the right one for you?
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Where our findings come from
Research-based review; we have not tested this TV ourselves. Panasonic UK's listing confirmed the OLED panel, HCX Pro AI Processor MK II, Fire TV, Game Mode Extreme and Dolby Atmos. Picture, sound and gaming findings come from independent tests such as What Hi-Fi?, and measurements quoted are theirs.