What it gets right
- Promising wide-colour Micro new colour technology backlight
- smooth gaming support
- more spacious film sound and useful smart-home integration
- No deep-black screen retention concern
The compromises
- First-generation technology at a high price
- No anti-glare screen treatment found on R95H
- No support for a widely used film-picture format
- Independent performance evidence is still limited
Buy it—or leave it?
- You want to explore Micro new colour technology after independent testing arrives
- Wide colour and gaming matter
- sensible screen care does not suit your use
- You want proven picture measurements now
- Reflection handling is a priority
- A tested deep-black screen or bright-screen television costs less
What would you like to do now?
Choose the route that matches how confident you feel. The free review stays free whichever route you choose.
Check today’s price
£1,899.01 for 65 inches
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Open any section for the detail behind our verdict.
01Picture quality
Micro new colour technology uses tiny red, green and blue LEDs behind a screen with a light behind it layer instead of a white backlight. That can expand colour volume and improve spectral control, but it does not automatically create deep-black screen-like blacks. Zone control, blooming and off-axis colour remain decisive, and Samsung's claims cannot answer those questions alone.
02Gaming and motion
The R85H supports an extra-smooth movement smoothness with automatic smoothing for games and automatic smoothing for games, enough for current consoles and many computer setups. Its screen with a light behind it construction also suits long sessions with fixed interfaces. The higher-tier R95H reaches extra-smooth movement, a difference mainly relevant to a capable gaming computer.
03Living with it
Samsung's television menus, Samsung's connected-home controls and the main UK apps make the smart side familiar. The absence of the R95H's anti-glare screen treatment matters in a lamp-filled room. Early adopters should also consider how first-generation pricing may move once the technology becomes more common.
Price and value
The exact 65-inch Samsung R85H was listed at £1,899.01 in the UK when we checked on 17 August 2026. That 65-inch price is used throughout this review and by the buying guide; a cheaper 55-inch version cannot improve its value score. Prices and promotions can change, so confirm the model number and final basket total before buying.
Price last checked 17 August 2026This price check is more than two weeks old. Use the retailer link for the latest price; this review is temporarily excluded from the buying finder until the price is refreshed.
Who will notice the difference?
Technology enthusiast
Micro new colour technology is genuinely new enough to be interesting, but interest is not proof.
Long gaming sessions
extra-smooth support and screen with a light behind it construction suit static interfaces.
Risk-averse flagship buyer
A mature, independently tested screen is the safer use of £1,999.
What else should you consider?
£1,899.01 · The R95H adds stronger processing, glare control and extra-smooth movement support; deep-black screen rivals offer proven pixel-level black; conventional bright-screen television is already heavily discounted. The R85H needs measured colour volume and control over bright and dark parts of the picture results to earn its premium.
Our review process
This research-based article explains Samsung's verified UK Micro new colour technology architecture and model differences. It deliberately does not convert brand claims into a buying-guide award; the R85H stays evidence-gated until an independent test measures the 65-inch model.
Read our editorial standards