What it gets right
- Excellent contrast and rich colour
- The screen remains clear around windows and lamps
- Built-in sound is unusually full and clear
- Games look smooth and respond quickly
- The slim screen looks discreet from the front
The compromises
- The cheaper S85H can look very similar in ordinary viewing
- Automatic picture adjustments can make colours too blue and bright
- Discounted older televisions may offer better value
- The screen is extremely thin and needs care during setup
Buy it—or leave it?
- Reflections make your current television difficult to watch
- You want better-than-average sound without immediately buying a soundbar
- You use several modern games consoles
- The S85H is substantially cheaper
- Your room is dark and reflection control is not important
- A discounted previous model offers the same size for much less
What would you like to do now?
Choose the route that matches how confident you feel. The free review stays free whichever route you choose.
Check today’s price
£2,099 for 65 inches
Confirm the exact model and screen size with the retailer before paying.
Retailer link last checked 8 August 2026These are Amazon affiliate links. UKTechExpert may earn from qualifying purchases at no extra cost to you. How this worksCompare the 2026 Samsung OLED range
See the three models side by side, including the price gap, important drawbacks and who each one suits.
Compare the 2026 Samsung OLED rangeFree UKTechExpert guidanceLet us research it for you
Get three researched choices for your budget and priorities, explained without the confusing jargon.
Get my personal TV shortlist — £29Includes two follow-up repliesWhat it is actually like
Open any section for the detail behind our verdict.
01Picture quality
Films and streamed programmes have deep-looking dark scenes, strong colour and fine detail. The S90H has more impact in very bright scenes than the S85H, but Tom's Guide found the difference small during much of a direct comparison. The accurate film setting can look a little dim in the darkest programmes, while the brighter film setting is a useful alternative.
02Watching during the day
The screen is designed to stop windows and lamps becoming clear mirror-like reflections. That advantage may be difficult to notice in a moderately lit room, but it becomes much more useful when daylight cannot be controlled. This is the main practical reason to choose the S90H over the cheaper S85H.
03Automatic picture settings
Samsung turns on an automatic enhancement setting at first setup. It can add a little clarity, but Tom's Guide also found that it often made the picture excessively bright and slightly blue. The ordinary film or movie settings give a more natural result and are easier to trust.
04Sound and games
The speakers sound fuller than expected and provide one of the clearer improvements over the S85H. Games also feel quick, and all four main connections can support current consoles without compromise. That makes the S90H particularly easy to live with in a busy entertainment setup.
Price and value
The checked price for the 65-inch S90H is £2,299. Always compare the same 65-inch size. A large saving on the S85H or the previous S90 model matters more than a small difference in picture quality.
Price last checked 17 August 2026This price check is more than two weeks old. Use the retailer link for the latest price; this review is temporarily excluded from the buying finder until the price is refreshed.
Who will notice the difference?
A sunny living room
The reflection-reducing screen is the feature most likely to improve everyday viewing.
Watching without a soundbar
Built-in sound is clearer and fuller than on many slim televisions, especially the cheaper S85H.
Buying for value
Compare the S85H and last year's S90 model first, because the S90H's picture advantage can be smaller than its price gap.
What else should you consider?
The S90H sits in an uncomfortable but capable middle position. The S95H is the stronger flagship, while the S85H delivers much of the same basic picture for less. The S90H makes most sense when its anti-reflection screen and better sound solve problems in your room, or when a retailer discount narrows the gap.
Our review process
We used Tom's Guide's full independent review, including its direct comparison with the S85H and standardised picture testing. Samsung UK was used only to confirm the exact 65-inch model. Technical findings inform the score privately; the article presents what changes in normal viewing.
Read our editorial standards